Having a website for your Warrington fire risk assessment company is vital if you want to succeed. This is the best way to tell people about your business and hook potential customers. However, the benefits of a website will only be felt if you take the time to design the website correctly.
Keep Things Simple
No-one wants to read through a lot of information that is irrelevant to them in order to get what they need. Your potential clients are looking for certain pieces of information about fire risk assessments Warrington. Keep your website simple and provide them with only the information that they need. Most visitors will leave your website if they cannot easily find what they want.
The information that you need to have clearly stated includes why the visitor from Warrington should choose you and the service that you offer. You can have this information in different areas of the website, but your homepage needs to be simple and make it easy to find the information they need. You also need to have a call to action as high on your pages as possible.
Important Fire Risk Assessment Content At The Top
All of the important information needs to be at the top of your website. If people have to scroll down, you are going to lose some of them along the way. Your primary navigation bar should be at the top of the page along with a means of contacting you.
Of course, this does not mean that you should stuff everything into the header section of your website. You need to determine where the fold of the website is. This is an older marketing term used to describe the fold of the newspaper, but the concept still works today. The fold of your website will be where the screen ends when your page first opens.
All of your important information has to be above the fold. As soon as someone has to scroll to get the information, you are below the fold. This is where you can put additional information for people who are interested.
Uses Professional Branding Of Your Warrington Company
The branding used on your website will need to match your other branding. If your fire risk assessment business in Warrington logo uses certain colours, you should use these colours on the website. This will create consistency and will make the website appear more professional.
It is important that you also include your logo on your website. A section about the business and who the employees are can also be helpful. This will tell visitors more about you and can help you build trust.
Focus On Load Speeds
If your website takes more than 1 second to load, you are going to lose visitors. This might seem like a short amount of time, but modern attention spans are much shorter. Slow loading website will have high bounce rates and they will not rank as well in the search engines. Very few people are going to stick around and wait for the site to load.
To improve the loading speed, you need to compress images that you use. Large images will take longer to load and slow down the entire website. You also need to remove redundant coding and scripts, but this is something that you might have to hire a professional to take care of. If you use WordPress for your website, there are some plug-ins that you can use which will speed up your website.
Creating a website for your Warrington fire risk assessment business is important, but you need to design it correctly. If you are unsure about what to do, you should hire a professional web designer to handle this for you.