A website is something that all Warrington solicitors should have because people start their search for everything online. If you have a website that is correctly designed, you will be able to get the clients that you want and need to be successful. Fortunately, here are some web design tips for solicitors in Warrington that you can use if you feel stuck.
Make Things Clear
The attention span of the person landing on your website is shorter than you might be used to. This is one of the reasons why you need to make everything on your website as clear as possible. You also need to ensure that your calls to action are in the right place.
Your key message will need to be clear and tell visitors within Warrington why they should be choosing you. Place your call to action at the top of your website where it will be seen as soon as the page opens. This will make it easier for visitors to take the next step.
Have A Solicitor Blog
You might think that a website with a few pages about what you do is enough. While this will provide the information about your firm, it is not that helpful with SEO. SEO or search engine optimisation ensures that your website ranks well when people use search engines.
A blog is a good solution to any SEO problems that you have. Of course, you will need to ensure that you publish useful content on the blog and do so on a regular basis. The blog also allows you to build trust with the reader, credibility and provide them with an idea of the knowledge you have.
Have Warrington Local On-Page Elements
On-page elements are part of your SEO strategy and you need to focus on local ones. This will help you rank for local searches which is generally better for your business. Unless you are open to working with people on the other side of the country or from a different country, you need to focus on Warrington.
The most important on-page element for this is your address. It needs to be on every page of your website along with your contact details. These details need to be the same across the internet or they will not help you rank. Adding a map of where you are may also be a good idea.
Be Mobile Friendly
Most templates that you get will be responsive, but you still need to check this. More people are using mobile devices to look for services than ever before. If your website does not conform to the screen being used, your visitors are going to leave.
If you cannot find a good mobile-friendly template, you will need to make use of AMP. These are accelerated mobile pages which are specially designed for mobile devices. If you run your website on WordPress, there are a number of plug-ins that you can use for this.
Use The Right Colours
The colours that you use on your website can play a larger role in its success than you might imagine. It is generally recommended that you have dark text on a light background. This mimics books and word processes which is something the eye is familiar with.
If you have a dark background with light colours, it can be hard on the eyes. This will cause your visitors from Warrington to leave your website because they have a hard time reading it. The colours used for menus can be different and should be in line with your overall branding.
Web design is something that you need to consider when creating your website. If you do not have the right web design elements, you are not going to get the conversions that you need.