The design of your CCTV website will play a large role in how successful it is going to be. Poorly designed websites will not drive clients to your business and could hamper your efforts. Fortunately, there are some web design tips that you can use to ensure that you have the best website for your CCTV installation Warrington business.
Use The Right Colours
Colours can affect how your visitors interact with different elements of your CCTV installation website. This is particularly important to remember when setting up your call to action. Red is considered one of the best colours for this, but you can also use yellow. It is not recommended that you use green because other colours have better conversion rates.
When considering the colours to use, you should also remember that red and green are the ones that people with colour blindness will struggle with. You should also consider your overall branding. Your website will need to have the same colours as your logo and other branding to stay on target.
Incorporate Video into Your CCTV Installation Website
Sales and conversions will generally increase when you have videos on your website. The type of video that you need to use will vary depending on the other content on the page. However, in general, there has been a reported 144% increase in sales and conversions when video is used.
You can make a video for your about page that tells people about your CCTV business in Warrington while showing them around. You can also make a video of a demonstration installation. This will help the potential customer get a feel for your business and how you operate.
Ease Of Use
One of the most important factors to consider when designing your website offering CCTV installation services is how easy it is for your visitors to use. To ensure that they see all the information they need, you have to place this above the fold. That means that they should not have to scroll down the page to find the information.
You also need to ensure that the navigation menu is intuitive and easy to use. Placing your navigation menu at the top of the page will make it easy to find and use. You also need to label the different sections of your website clearly so visitors know how to get to the information they need.
Make Use Of Trust Symbols
You want the potential customers to trust your business and certain symbols can do this for you. Badges from directories such as Yelp are a good place to start. If you have any trade-related badges that you can display, you need to do that.
Stating that you are a member of an association or that you have certain accreditation will make people within Warrington more likely to trust our business. Your goal with these symbols is to make your potential customer feel that they are going to get a good experience when they hire your business.
Multiple Contact Methods For Warrington Based Visitors
You have to tell people how they can contact your business and make it easy to do this. If possible, you should ensure that the visitor can click on your phone number when viewing your website via a mobile device. This will dial the number and make it easier for them to call you.
You should also have a contact form because there are times when people cannot call. Live chat is a very good option as well which also increases trust in your business. There are bot chats that you can use if you cannot afford to hire someone to handle your chat.
Creating the best website for your Warrington CCTV installation business is important to improve conversions. There are a number of tips that you should consider when you do this.